Leading global vehicle manufacturer, Nissan Australia has today announced the partnership extension that will see Nissan continue as Major Partner of Netball Australia, Suncorp Super Netball and the Diamonds for a further two seasons.
Nissan was one of the inaugural partners of Suncorp Super Netball in 2017 with the relationship seeing Nissan Australia enjoy exclusive automotive rights with the majority of the competition’s teams.
Nissan is the Premier Partner of GIANTS Netball along with fellow NSW side the Swifts, and the Official Auto Partner of Melbourne Vixens, West Coast Fever, Queensland Firebirds, Sunshine Coast Lightning and the Adelaide Thunderbirds. It is also the official automotive partner for every state and territory netball association.
In a further significant boost leading into the 2020 season, Nissan has also claimed the inaugural Naming Rights of the 5,000 seat Queensland State Netball Centre indoor sports facility, now known as the Nissan Arena, which is home to the Queensland Firebirds.
Netball Australia CEO Marne Fechner said it was exciting to see the partnership extend and to continue to build on the strong and established connection the organisation’s share in growing netball across the country.
“Nissan is an important part of the Netball Australia family and we are delighted to extend our partnership for a further two years,” Fechner said.
“From the grassroots to our elite, Nissan shares our commitment to ensuring netball in Australia thrives, and through an aligned strategy and shared values we look forward to achieving an even greater impact through our partnership in the coming years.”
Nissan’s involvement in netball is designed to strengthen brand awareness and engagement opportunities in the community and will help to market Nissan’s range of innovative vehicles to a wider audience across multiple buyer demographics.
“Netball is Australia’s number one female team participation sport and we are delighted to continue our sponsorship of the sport, from the grassroots to the elite teams,” said Nissan Australia Managing Director Stephen Lester.
“Nissan has been a proud partner of the Super Netball since its inception, and of the Australia Diamonds, so we are delighted to extend our relationship with the sport for two more years, but also expand our footprint across the sport.”
The partnership has already led to innovation with 2019 having seen the introduction of Nissan Net Points – the first statistical player performance metric, which provided fans greater insight into elite netball through its integration into broadcast.
The grassroots netball community comprises of 1.2 million participants across local clubs and associations. Since its launch in 2017, Suncorp Super Netball has experienced significant year on year growth. Increasing match attendances, broadcast and live streaming reflect the strength of the competition.